Hybrid vehicles have been a niche market at best since their first introductions in the late 1990s. First developed by Toyota and Honda, the early systems were examined in detail by their competitors, and the conclusion was that the added complexity and weight would make the vehicles too expensive for all but wealthy consumers with an interest in preserving the environment.

The environmental “green” movement is growing, and hybrid and fuel-efficient vehicle manufacturers are reaping the benefits. With the green products market estimated in a recent Mintel report at $500 billion last year and gas prices setting records during the summer months, more consumers have turned to hybrid technology as an increasingly viable option. The Mintel report also reveals that approximately 35 million Americans are “True Greens” who regularly buy green products, including environmentally friendly vehicles. Hybrid cars continue to capitalize on this growing green popularity, with help from manufacturers and other companies.